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Podcasting to grow your thought leadership | James Carbary

Podcasting to grow your thought leadership | James Carbary

Using a podcast to market your thought leadership and do original research.

An interview with James Carbary about using a podcast to do content-based networking and original research.

Today’s guest is James Carbary, founder of Sweet Fish Media, the executive producer of the B2B Growth podcast, and the author of Content-Based Networking.

James chats with us about how he is using podcasting in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself. James talks about the questions he asks before an interview to prompt passionate replies that you can build an incredible episode around.

We discuss using your podcast guests to do original research to gain powerful insights into the wants and needs of the very people you are looking to help. Furthermore, we explain how you can use that research to fuel your content strategy for months to come.

Finally, James shares how he is going beyond the podcast to create communities and achieve content-based networking to create meaningful relationships.

If you have a podcast or are thinking of starting one, this is the episode for you!

Three Key Takeaways from the Interview:

  • Thought leaders can use a podcast to forge new relationships with guests that can lead to the guest becoming a client.
  • During your podcast, don’t be afraid to ask the guest to do a short survey. You can use it to fuel your thought leadership.
  •  A podcast about your thought leadership should be named around being a useful resource to the client and not around yourself.

Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!


Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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