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Authoring and Publishing for Thought Leaders | David Hancock

Authoring and Publishing for Thought Leaders | David Hancock

Weighing the needs of the author vs. the wants of a publisher for books on thought leadership.

An interview with David Hancock about his experiences as an author and as the founder of a publishing company.

Today’s guest is David Hancock, the co-author of 16 books including Performance Driven Thinking, The Best of Guerrilla Marketing, and The Entrepreneurial Author. David is the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International.

David sits down with Peter and immediately puts some commonly held myths regarding publishing to bed. During the course of their conversation, they explore the wants of a publisher and the needs of the author. They discuss the pros and cons of a book advance why it isn’t just free money. Afterwards, they talk about why you might want to negotiate for more than an advance.

Finally, David shares what you will want to look for in a publisher as well as advice for authors about to seek a publisher for their first or next book.

Three Key Takeaways from the Interview:

  • Thought leaders need to be aware that a publisher is not going to take care of everything for you during the publishing process.
  • Many try to seek a book advance, but thought leaders would be better served to negotiate for higher royalists.
  • When seeking a publisher for your book on thought leadership, find a publisher who is going to give you the control you need over your content.

New books should be strategically planned to generate leads, showcase your content, and promote your reputation.  Thought Leadership Leverage can help you use publication of the book as a springboard to launch an entire leadership platform.  Contact Thought Leadership Leverage to learn now. We can help devise a book campaign strategy and assist you with other aspects of writing or marketing your book.


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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