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Supplying the Demand You Are Creating

Just a couple of data points here on things that you can convert. How many of you feel like every time you touch a client, either as a speaker, or coach, or and consultant you leave them wanting more? They love your stuff. All right. How many of you feel like your stuff stinks and nobody wants it? Okay. Okay. Good. You guys can leave. How many of you feel like you’ve embedded into the marketplace every time you’re out there? Wow! They really loved it! Right? You know it’s rare that you meet a speaker that comes offstage that goes, “I bombed.” It happens. But more often than not they’re going, “Wow! I had them eating out of my hands. They’re using my terminology over the cocktail party. I really teed it up.” And then what? Then you get on a plane and go to Phoenix and do your next gig. Right? Then you get a you know, you don’t talk to them for the next year until they have their next convention. You’ve got to be able to supply the demand that you’re creating. And I think it’s a function of the products that you have in the offerings that you have that often limit that.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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