Using thought leadership to create an organization full of coaches. An interview with Roger…
Navigating the disrupted landscape of thought leadership.
An interview with Terry Jones about how COVID-19 disrupted the thought leader and speaker industries and how to survive in the new landscape.
Today’s guest is Terry Jones, founder of Kayak and Travelocity, author of Disruption Off and Innovation On. Terry is a digital disruptor, and venture capitalist with a deep knowledge of what it takes to change and thrive in a changing industry.
We discuss with Terry what thought leaders and keynote speakers who have been disrupted by COVID-19 should be thinking about. Also, we explore methods to continue delivering content. In addition, we examine why prices should be protected even when delivering digital content, and what types of speakers might be hardest hit.
If you are a speaker or thought leader wondering how to continue working, or worrying about the future of large scale meetings and the communities that host them, then this is a conversation you won’t want to miss.
Three Key Takeaways from the Interview:
- Thought leaders need to find a way to deliver quality digital productions from home.
- If the content of your thought leadership has not changed, then the price should not be deeply slashed, even while delivering it remotely.
- Corporations will still want thought leadership, but you’ll have to be clear about the value you offer.
If your thought leadership has been disrupted in the recent months, contact Thought Leadership Leverage for assistance. We can create a strategy to reach your target audience in the current environment and assist with many other aspects such as marketing, branding, research, and sales.