How thought leadership can reach beyond content marketing in untypical industries. An interview with Dr.…
Creating hype and fame for your thought leadership.
An interview with Michael F. Schein about micro fame, hype instead of marketing, and his newest book.
Very few people ever become world famous, but is that really what you need to widely recognized in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas.
Michael and Peter discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles you can create a highly emotional reaction that will allow you to move people and create a sense of loyalty to your brand or idea.
Finally, we wrap up by talking about Michael’s recently launched book The Hype Handbook. He reveals how the book connects to the business and the effects upon it. Also, Michael explains what Charles Mason and Warren Buffet have in common!
If you’ve been struggling to conquer your little corner of the universe, this episode has some great advice for hyping your content!
Three Key Takeaways from the Interview
- Thought Leaders seeking to be known by everyone need to refocus on only being known by those who would be interested in your ideas.
- Using hype to work your followers into a frenzy can be a more effective tactic than traditional thought leadership marketing.
- If you thought leadership agrees with everyone else in your field, you need to rethink what you are bringing to the conversation.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.