Can you shift your thinking away from events and focus on embedding your work ?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. And here’s the idea that I’d like to share with you today, and that’s this:

How do you move your mindset, how do you move your business from event-based to embedding focus? What do I mean by this? Well, as thought leaders, authors, speakers, much of the business that we do is an event, right?

So there’s an event to bring in a keynote speaker to speak to an audience, there’s an event created around a workshop or a conversation you might do, or a webinar that you might host. And during the small amount of time that you get exposed to that population, that client base, you do the best you can to put your stuff out there in a way that’s engaging, in a way that’s entertaining, and that’s fine.

But ultimately, you know, events have a start time and a stop time, and then we all go back to what we do, and we’re busy. I’m really focused on helping people think differently and start to think about how do I embed, how do I embed my work, my ideas, my models, my frameworks inside of these organizations, inside of these clients that we work with so that we can drive behavioral change that moves business levers.