Come out from behind the paywall to reach a larger audience. An interview with Malcolm…
Evolving to meet the changes needs in the sale of thought leadership.
An interview with Mark Hunter about the role of sales and the need to focus on the outcome of a sale.
Today’s guest is Mark Hunter, author of best-selling books High Profit Prospecting, High Profit Sales, and his newest book A Mind for Sales. Mark is a Certified Speaking Professional, and one of the top 50 sales and marketing leaders in the world.
Mark shares with us how the role of sales has changed over the years as technology has evolved. He explains how sales is changing again in the face of COVID-19. Furthermore, we discuss how to modify sales training to deliver it online with the same efficiency as in person.
Mark talks about the need to protect your fee, regardless of the method your content is delivered because your fee should be based on the outcome of your content.
This episode is full of amazing sales tips from one of the world’s best! If you want to keep up with the changing landscape, you’ll want to tune in to this episode.
Three Key Takeaways from the Interview:
- Sell your thought leadership is less about education and more about helping a client to see what they did not think was possible.
- If you need to take your sales training online, you’ll need to break your thought leadership into smaller bite-sized chunks then you would for a two-day event.
- The price of your thought leadership needs to be based on the outcomes you deliver and not the method of delivery.
Do you want to increase your thought leadership sales opportunities, grow your exposure to target groups and markets? Increase your platform’s leverage through relationships with individuals and organizations aligned with your vision. Contact Thought Leadership Leverage for assistance.