Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Moving from the C-Suite to become a thought leader.
An interview with Bennie Fowler about leaving the C-Suite and transitioning to full time thought leadership.
Today’s guest is Bennie Fowler, former Group Vice President, Global Quality and New Model Launch at the Ford Motor Company. Bennie has taken his 40 years of executive experience and is now President and CEO of Bennie Fowler LLC where he is helping clients with their most challenging and complex business problems.
Bennie shares where his passion for thought leadership comes from and how his decades of experience in the C-Suite have played a big role in his ability to help others now. We discuss how teams can deliver quality and productivity at the same time when good leadership is in place. In addition, Bennie talks about how he wrote down and documented the various processes he was involved with at Ford and how those practices have helped in creating content for his new venture.
If you are an executive thinking about making the jump to thought leadership, this episode has some great advice on what you’ll need to do to create a road map to success in a new career.
Three Key Takeaways from the Interview:
- Thought leaders can use the years of experience in previous role to develop new content.
- Thought leaders need to be able to adjust and adapt to the needs of their clients.
- When transitioning from executive to Thought leader you’ll want to have a road map of where you want to go and who you want to help.
If you are transitioning into thought leadership and need advice as you make the move, contact Thought Leadership Leverage for assistance. We can help devise a strategy that will propel you forward and help you reach your target audience. We can also provide help with other aspects such as marketing, branding, research, and sales.