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Codifying vs Productizing


Hey there! It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage.

And here’s something to think about today. And that is the need to codify before you productize. What do I mean by that? Let me unpack this a little bit.

So in my work, what I see quite often is thought leaders, authors, academics, etc. Creative types love to create. Right. So, they rush into the productization side. They want to create something new. A new offering, a new solution using a new modality like video in a different way. And that’s awesome!

They’re trying to meet the client’s needs. And they have this innate need to create things. It’s what drives them, what gets them out of bed in the morning.

However if they skip the codification process or don’t spend enough time, energy, and effort on the codification process, the productization side is weaker than it should be.

Listen. Let me explain a little bit. If you don’t go through the work that needs to be done to properly codify your thought leadership into its simplest forms, into you know, understandable models, methods, and frameworks, then when you go to build product based on, that it’s a weak foundation.

So, my challenge question to you is, you know, ‘have you spent enough time in the codification side before you’ve moved to productization?’ Because it’s going to impact the efficacy, the quality of the product.

So, it might not be as fun. It might not be as much of a creative, you know, hit to the to the dopamine sensors or whatnot. But think about what you’re doing on the codification side as it relates to the productization side. Love to hear your thoughts. As usual, thank you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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