Episode 151 – Is Your Book a Hobby or a Business? How to Monetize Your Expertise | Expert Guest: Peter Winick

Source: Apple Podcast

Most nonfiction authors won’t make real money from book sales — and marketing won’t fix that.

In this episode of Your Path to Book Publishing, Zach Kristensen talks with Peter Winick, co-author of The Thought Leadership Handbook, about why authors need to build a business around their book — not just write one.

You’ll learn:

• Why most experts get stuck in the “practice” tier and never scale to a business
• Why the book isn’t your revenue generator — and what is
• How to pair high-ticket work (keynotes, coaching) with low-ticket offers at volume
• The four elements of thought leadership: core idea, content library, offerings, and platform
• Peter’s advice for aspiring authors: don’t write the book (yet)

🔗 Book: The Thought Leadership Handbook — https://amzn.to/4bx2D71
🎧 Listen & learn more: Juxtabook.com