Is Your Work Isolated or Institutionalized?

Transcript

Hi there. It’s Peter Winick. I’m the founder and CEO of Thought Leadership Leverage.

And here’s today’s thought. And that is this. In my work, working with world renown authors, speakers, thought leaders, academics, consulting firms, etc. What I see is a pattern, quite frequently actually, is that their work is isolated inside of their core clients.

What do I mean by this?

What I mean by this is that they’ve got great clients but there’s only little pockets of folks inside the organization that have ever been exposed to the work. Even if that pocket, even if that small group
is in the C-suite, it’s still only a handful of people. More often it might be geographically limited, or it might be by function.

So, where do you go from there?

If you work is isolated inside of pockets in your organizations that you work with and your clients’ organizations, you need to institutionalize that work so that it can touch more people, more often, throughout your client base.

The number one impediment for doing this well, is not having the right suite of products, offerings and solutions that enable you to effectively scale your work across an organization.

Quick litmus test.

If you need to be in the room or in the Zoom for the ideas to be exchanged, you cannot institutionalize your work at any sort of on going impactful level for a global organization.

You are only one person. It’s not going to happen.

So again, one of the things I would be thinking about now is that are you isolated? And if so, how do you start moving that needle to institutionalize your thought leadership across more people inside of the organizations that you already have a relationship with?

As usual, I would love to hear your thoughts.

Thank you!