Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Expanding your thought leadership by networking.
An interview with Jim Kerr about networking with other thought leaders, changes to publishing, and seeing your book as an investment.
Jim Kerr is the founder of Indispensable Consulting, author of The Executive Checklist, and his newest book INDISPENSABLE. He is one of the foremost authorities on leadership and community culture and we are excited to have him as our guest today.
Jim discusses the frustrations that led him to write his first book. Then, we explore the changes and challenges that have taken place over the years as publishing methods have transformed. Also, we talk about how these changes have left authors to be the main promoter of their books.
Over the course of our conversation, Jim shares the successful methods he has used to promote his books. In addition, he explains how he gained name recognition, and built credibility with his peers and audience.
Having successfully exited two previous companies, Jim has a keen knowledge of the topic. Furthermore, he details why having models, solid frameworks, and mythologies to your IP is the key to a successful handoff.
Finally, we wrap up talking about the power of networking with other thought leaders to promote each other, problem-solve, and perhaps most importantly come together in what can be a very lonely profession.
This is an insightful episode for thought leaders and authors at any stage of their career! Be sure to tune in and take notes!
Three Key Takeaways from the Interview
- If you are seeking to write a book, it should be about a topic of thought leadership that you are passionate about and is lacking in the market.
- Building towards being able to exit a thought leadership business means building in systems that will eventually make you irrelevant.
- Networking with other thought leaders is a great way to share ideas, brainstorm, and meet other generous and smart professionals.
Are you using LinkedIn for thought leadership? Do you need help converting your conversation there to more business wins? Contact Thought Leadership Leverage and we can assist you!