What can you do that is of service to your clients and to your business?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea of the thought that I’d like to share with you today. And that’s this: Many thought leaders, authors, consultants, keynoters, speakers, whatever, struggle with not wanting to be seen as self-serving, not wanting to be seen as salesy, not wanting to be “that guy,” right? So they default a little bit more to being client-serving and only client-serving.

And I’m not saying not serve your clients and not serve them as best that you can and then some. But what I am suggesting is there are things that you can do that are both self-serving and client-serving at the same time.

They don’t need to be separate; they can be done together. Things like putting together high-quality snippets of thought leadership based on patterns that you’re seeing in the marketplace that you can put out there that shows that you’ve got some insight, but also shows that, um, you know, but also gets people to lean in and say, “Maybe you’re the one that can help me with this.” It could be research papers, it could be white papers.

There’s so many different ways that you can do it. But by suggestion or my question today is really: How do you start thinking about being client-serving and self-serving at the same time in a way that meets your business objectives and elevates your clients?

Love to hear your thoughts.