Do you focus more on content than context?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today. That’s this: most thought leaders, not all, are really, really good at the content, at the models, at the methods, at the frameworks. This is what they do. They build, they research, they refine, they deploy these things, and these are the tools of their trade. This is what they’re amazing at, right?

However, there’s room for improvement, if you will, when those same thought leaders are having conversations with prospects or clients, and that’s this: they’ve got the content nailed, but they don’t always have the complete understanding or a thorough enough understanding of the context by which the client would benefit or need or embrace their thought leadership. So it’s not one size fits all. You have a model on resilience, on agility, on negotiation, on leadership, whatever your area of expertise is that gets applied very differently in an organization at a time of growth versus during a time of layoffs or a time of challenge. It gets employed very differently in a situation where a team has high trust versus a team that has low trust.

So my thought for you today, my suggestion, my advice for you today is to think a little bit more about the context, the pain points, the things that the client is struggling with and how your content connects to that and can take them to a better place, can alleviate some of that struggle that they’re having. As usual, would love to hear your thoughts. Thank you.