How to stand up organizational thought leadership and who should own it. An interview with…
Dealing with imposter syndrome in your thought leadership
An interview with Rita Clifton about feeling like an imposter and the tools you can use to find the courage to overcome it.
Today’s guest is Rita Clifton, the co-founder, and chairman of BrandCap. She has been called “The Brand Guru” by the Financial Times and is the author of a new book Love Your Imposter: Be Your Best Self, Flaws and All.
Rita is best known for her work on branding, so a book on imposter syndrome might seem like a departure. However, she shares why she wrote the book. Then, reveals the principles from branding she incorporated that can work in any aspect of your life.
We discuss moving the book to the next stage and creating a business around it. We talk about what the goals might be and how things could play out. Afterwards, we consider how to scale it to reach more people than you ever could 1-on-1 or by webinars.
In addition, we discuss the change many have experience of working from home using video tools to communicate and how it has added a touch of humanization to a business that is dearly needed in today’s troubling times.
If you feel like you are just faking it in your job, you are not alone. Seventy percent of people feel that way at some point in their career and this might be the conversation you need to hear in order to start believing in yourself.
Three Key Takeaways from the Interview:
- Even the most successful professionals often feel like an imposter. Thought Leaders really need to come to understand themselves to overcome that feeling and help others.
- When taking your thought leadership from written to scale, you need to fully understand your content or the tools you build from it will fail.
- Often thought leaders will think of a brand as a logo, design, and packaging but it is the substance that lies beneath it all that is the most important part.
If you would like help developing content for your thought leadership, contact Thought Leadership Leverage. We can assist you with everything from book launch strategies, research, marketing, branding, sales, and more.