Is your thought leadership your business or does your business need thought leadership?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s a thought that I’d like to share with you today. And that’s this: in your world, in your work, is your thought leadership the business? Or does your business need thought leadership? Let me break that apart.

Many of our clients, authors, speakers, consultants, academics, etc., the thought leadership that they create as a result of their research, writing, books, experience, etc., is really the core of their business. Those ideas get put into multiple formats and modalities to serve their clients. That’s what they get paid to do, and that’s great.

There are other instances where you have a business that needs thought leadership, not as a product to sell or an offering, but as a way to differentiate from the competition. Because the reality is, today everybody is being commoditized, whether you’re in a services business or a product business, whatever the case may be. Does your business need thought leadership to help the business?

So anyway, love to get your thoughts and reactions on the thought leadership being the product, the offering, the business, or how your business could integrate and use and develop and deploy and curate thought leadership to grow the business.

Thanks so much.