Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Your content model is the skeleton, and the great ideas you hang on it are like the flesh and muscle of your thought leadership business. Are you ready to see where a content model can take you?
Our guest this week is Erica Dhawan, leading authority on 21st century Collaboration and Connectional Intelligence, and the Founder & CEO of Cotential, a global consultancy that helps organizations transform by improving collaboration across teams.
In this episode, Erica joins Peter to discuss model building, content development, and business growth. She explains how she shaped her assessment tools with a data driven mindset, and then translated that data into targeted sales strategy.
If you are looking for strategies to establish a lean and powerful sales funnel, check out this episode. Erica’s strategy and tips can have a powerful impact on any thought leadership business!