Leveraging Thought Leadership With Peter Winick – Episode 24 – David Mammano

If you put product development first and market research second, you may wind up with a great product that no one wants to buy. That’s no way to succeed!

Content expert David Mammano, host of Avanti Entrepreneur Show and CEO of Avanti Entrepreneur Network, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about his experiences letting the market determine which ideas are worth investment, and how it’s important to license content if you want to drive business growth.

If you’ve ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth.