Leveraging Thought Leadership With Peter Winick – Episode 48 – Robert “Dusty” Staub

Writing a great book is only 10% of what it takes to be successful. The other 90% is all about how you market the book, package it, and how you stay connected with your audience. Are you ready to handle it?

This week, our guest is Robert “Dusty” Staub, founder and CEO of  Staub Leadership and author of “The Heart of Leadership,” and “The Seven Acts of Courage.” Robert talks about the publishing landscape, and how it has changed over the last 20 years. He tells us what level of promotion you can expect from your publisher, and how to make your book both a resource and a calling-card.

Robert also shares his experiences as a speaker, and offers insight about using speaking engagements to sell hundreds (if not thousands) of book copies. Aspiring authors, be sure to tune in!

If you are getting ready to launch a book, Thought Leadership Leverage can help! Contact us, and together, we can plan your strategy for success.

If you are getting ready to launch a book, Thought Leadership Leverage can help! Contact us, and together, we can plan your strategy for success.