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Strengthening a Brand with a Book | Michael Tuggle | 482

Strengthening a Brand with a Book | Michael Tuggle

How culture and brand work together. An interview with Michael Tuggle about writing a book that enables challenger brands to break out. If you had nearly 30 years of experience building brands like American Airlines and Pepsi, wouldn't you want to share all the great insights you'd developed? Our guest today is…

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Read Our New Business Book ROI Study!

Business Book ROI Study

Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage (TLL), working with author and former Forrester SVP Josh Bernoff, conducted a survey of business authors.

ARE YOU A THOUGHT LEADER?

Authors, Speakers, Executives, Academics

At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.

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Read In Depth About Our Ideas

Leveraging Your Org's Thought Leadership

This whitepaper is a culmination of insights gathered from Thought Leadership Leverage’s extensive conversations, podcasts, and engagements with over 250 heads of thought leadership across a wide range of organizations. From Fortune 50 companies to small and medium-sized businesses, VC-funded startups, and non-profits, we have gathered valuable knowledge.

The Four Elements of Thought Leadership

Thought Leadership Leverage (TLL) – a firm specializing in thought leadership consulting – has defined the key elements of thought leadership to not only improve their offerings and services, but also codify what good thought leadership should and does look like. Expand your knowledge of the Four Elements: Ideas, Platform, Content and Offerings.

Books By Our Clients and Colleagues

Jamming - John Kao
Move by Sandy Ogg
Innovation Nation - John Kao
Charles H. Green & Andrea P. Howe, "The Trusted Advisor Fieldbook"
David H. Maister with Charles H. Green & Robert M. Galford, "The Trusted Advisor"
Charles H. Green, "Trust-Based Selling"
Bernie Brenner, "The Sumo Advantage"
Tom Somodi, "The Science of Change"
Carol Sanford, "The Responsible Business"
Bill Wiersma, "The Power of Professionalism"
Tim Halloran, "Romancing the Brand"
David J. Friedman, "Fundamentally Different"
Thought Leader Irv Rothman, "Out-Executing the Competition"
Daniel Burrus, "Flash Foresight"
Steve Yastrow, "Ditch the Pitch: The Art of Improvised Persuasion"
Vicki Hoefle, "Duct Tape Parenting"
Thought Leader Peter Arvai, "Developing the Case for a New Mobile Service: An Exercise in Business Model Designing"
Rose Fass, "The Chocolate Conversation"
Thought Leader Mark Comer, "Accidental Guru"
Thought Leader Marc Ostrofsky, "Get Rich Click!"
Thought Leader Karlin Sloan, "Smarter, Faster, Better"
Thought Leader Keith Ferrazzi, "Never Eat Alone"
Thought Leader Linda Fisher Thornton, "7 Lenses"
Thought Leader Marvin A. Russell, "Linebacker in the Boardroom"
Thought Leader Noah Blumenthal, "Be the Hero"
Thought Leaders Roger Brooks, "The Power of Loyalty"
Thought Leaders Steve Yastrow, "Brand Harmony"
Thought Leader Carol Roth, "The Entrepreneur Equation"
Thought Leaders Douglas M. Wood, "Destiny Driven"
Thought Leader Ed Wallace, "Business Relationships That Last"
Thought Leader Mark Goulston, "Just Listen"
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