The benefits of starting thought leadership ASAP. An interview with Vaishali Dialani about her…
Turning Live Interviews Into Content for Multiple Streams
An interview with Rhett Power about using LinkedIn live, creating relationships, and pushing beyond your comfort zone.
Today’s guest is Rhett Power. In 2007 he co-founded Wild Creations which became one of Inc. Magazines 500 Fastest-Growing US companies. Currently, he is a co-founder of Courageous Leadership, a consultancy that brings an amalgamation of experienced behavior scientists, entrepreneurs, and best-selling authors together. He is the best-selling author of The Entrepreneur’s Book of Actions and One Million Frogs.
Rhett discusses how the need to follow his gut led him from position to position while avoiding becoming complacent. As he became better known, he avoided becoming over-committed.
Rhett has a strong background as a writer, starting with Inc. Magazine. In addition, he shares how working for them allowed him to use their brand recognition to open doors. These open doors allowed him to meet people he previously might not have received access to.
Also, Rhett hosts Linkedin Live interviews and he details how he able to build two and three other pieces of content out of each interview. And then he explains how he is building relationships that help share his content, introduces new people, and even creates clients!
Three Key Takeaways from the Interview:
- Thought leaders need to trust their gut and move to new challenges when it tells them to.
- Live interviews via podcast or Linkedin live can be turned into multiple pieces of written short form Thought Leadership after the fact.
- Building a following for your thought leadership is a multi-year commitment. You have to have a work ethic around it and be persistent.
If you would like help strategizing your next steps in thought leadership, contact Thought Leadership Leverage. We can assist you with everything from book launch strategies, research, marketing, branding, sales, and more.