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Publishing your first book on thought leadership
An interview with Kara Goldin about authoring her first book while continuing to be CEO at Hint Inc.
We are thrilled to have Kara Goldin join us again! Kara is the Founder and CEO of Hint Inc. She is the host of the podcast Unstoppable with Kara as well as a keynote speaker and first-time author of the best-selling book Undaunted!
Kara shares how the four-year process of writing the book played out, while she continued to run her company and host a podcast! In addition, she explains how continuous e-mails from customers influenced by her story of becoming an entrepreneur affected the stories she shared. Also, she explains how the stories in the book became therapeutic to share.
We discuss with Kara how the book has helped the business. Then, we look at how a book can be used as a recruiting tool for attracting talent to the company. Many first time authors have different objectives for their book, Kara talks about what she wants from the book and what success would look like for her.
If you enjoyed this episode and want to learn more about Kara and Hint Inc., check out episode 90!
Three Key Takeaways from the Interview:
- Thought leaders can take the stories of their experiences and hardships and turn them into a book or larger content to help their audience.
- A book about your thought leadership can be a good tool to attract people who will better understand you to want to work with you.
- Thought leaders who keep an open means of communication with their audience can use that to determine what content would be useful to them.
New books should be strategically planned to generate leads, showcase your content, and promote your reputation. If you are moving from thought leader to author, Thought Leadership Leverage can assist you with many aspects of your book writing and launch strategy.