Transcript: When I speak with organizations, I often ask a question: “who owns the thought…
Coaching Thought Leader Entrepreneurs
An interview with Cara Macklin about becoming a coach, disrupting an industry, and creating modalities that work.
Today’s guest is Cara Macklin, Founder of Caram. She is a Innovative Entrepreneur, and Success Coach helping entrepreneurs to do things differently. Cara helps entrepreneurs accelerate success, and create meaningful change.
Cara discusses her early work in her family business of healthcare and hospitality. She explains how she helped to more than double the size of the business, while training as a coach. And how it allowed her to understand and replicate processes and outcomes.
Furthermore, we discuss the type of clients Cara works with and how she finds them. She also discusses why you might be better off referring the client to someone else if the fit isn’t good.
Finally, we wrap up our conversation discussing how Cara has taken coaching and created a suite of modern offerings that allow her to serve clients one-on-one, create groups from various industries together, and finally a wide audience with an online course.
If you want a sample of the aid Cara can offer, check out this video just for listeners of our podcast!
Three Key Takeaways from the Interview:
- Learning to become a coach is one of the best ways to understand the processes of thought leadership and reliably replicate the outcomes.
- Your thought leadership isn’t going to be the right fit for every client. Passing on clients that don’t fit your offerings is better than failing them down the road.
- Having multiple modalities will allow your thought leadership to reach a variety of clients with multiple platforms.
If you would like help developing content for your thought leadership, contact Thought Leadership Leverage. We can assist you with everything from book launch strategies, research, marketing, branding, sales, and more.