Developing Thought Leadership Content | Dorie Clark

Developing and evolving content for online in real-time and beyond.

An interview with Dorie Clark about creating content in real-time and evolving it based on feedback.

Today’s guest is Dorie Clark. She has been named one of the Top 50 Thinkers in the world by Thinkers 50,  and was recognized as the #1 Communication coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. She is the author of Entrepreneurial You and Reinventing You as well as a business professor at Duke and Columbia University.

Dorie joins us to discuss what traditional avenues are still working for thought leaders in a world on pause due to COVID-19. Also, she talks about what creative and new ideas have come from having to adapt to how the industry functions.

Dorie shares how she created an online course by starting with a test group. And then, she began developing the content in real-time, asking questions and taking feedback from the participants to nail down what was most important to them. Plus, she explains how she adds community to the fully developed course and why that aspect is so important to make the content really stick.

Finally, we discuss the future of thought leadership post-COVID-19. Dorie and Peter talk about the plans that are being made to account for the unknown variables that still lie ahead. They discuss what changes we’ve made that we might stick with and what old habits will we return to.

If you are thinking about developing online content or worried about how to continue business in the future, Dorie and Peter have some amazing advice for you in this episode.

Three Key Takeaways from the Interview:

• Thought Leaders can gain an invaluable amount of feedback from running their content at a discount with a test group.
• You can add additional value to your thought leadership by developing a community that allows peer-to-peer learning.
• Thought Leaders need to be prepared for how the industry will change post-COVID-19 and what aspects we are currently living with that might stay the same.

If you would like help developing content for your thought leadership, contact Thought Leadership Leverage. We can assist you with everything from book launch strategies, research, marketing, branding, sales, and more.