Is your work accessible? Is how it helps obvious? Are you sure?

Transcript

Hi there! It’s Peter Winick. I’m the founder and CEO of Thought Leadership Leverage. And today, I wanted to talk to you about a struggle that I see authors, and thought leaders, and speakers and such dealing with on a fairly regular basis.

And the struggle is that it’s all so clear to them, all so obvious to them how their work can help people, how their work can have an impact, how being exposed to the way they think, their models, to their frameworks, to their methodologies could unleash so much. However, because it’s kind of stuck in their head, or their to close to it, or their a little more technical in the way they tend to communicate, it is not getting that traction, it’s not getting connecting to people, or it isn’t connecting to people in a way that would unleash the power it potentially has.

And when I look at instances like that, I think well actually, there’s really only two reasons that that is so. And Number 1 is: It’s not accessible. Is your work out there in places that those that need to see it, to hear it, to read it, etc., can get it? Is it accessible?

And then, the other is: Is it easy for them to understand? Is it obvious? Right?

So, you have to make something accessible and then you have to get it to the point of not diluting it down to something silly or pedantic or whatever. But make it really obvious. Get it down to it’s simplest common denominator. Get it down to a way that is relatable. Get it down to a way that really really make it seem that there’s no other way to think. Why would you do anything else? Why would you consider another way?

So again, if you are struggling a little bit to get the traction that you’d like for your work, for your thought leadership. Make it accessible. Make it obvious. Thank you.