Leveraging Thought Leadership With Peter Winick – Episode 66 – Barbara Cave Hendricks

In the past, a book’s initial marketing push came from the publisher. But, in today’s globally-connected world, authors often have to create your own marketing campaigns. Do you know how?

Barbara Cave Henricks, Founder of Cave Henricks Communications and author of “Mastering the New Media Landscape,” joins us today, offering her expertise about book publishing and campaigns.

Learn about the mistakes new authors often make, and how you should prepare now for the book you want to write in the future. Amy shares how to set your expectations before you launch your book campaign, and ways to make sure yours is a success. Listen in!