Leveraging Thought Leadership With Peter Winick – Episode 165 – Sarah Wilson

Finding success as a Thought Leader can be difficult if you can’t get your message out! Whether it’s launching a new book, getting more speaking engagements, or raising awareness of your podcast, hiring a PR firm fast track your thought leadership and make sure people know about your work.

Our guest in this episode is Sarah Wilson, Founder of Pop Communication, a firm that excels at book launch management, public relations, and influencer marketing. Take a few moments to hear Sarah’s valuable advice about PR firms – what they do, and what you need to know before you hire one. Sarah and Peter discuss why customization of services is imperative to bolster your unique content business, how to discover the modality that will work best for you, and what expectations you should set before you launch your book.


If you want your book to stand out in the crowd, but need help finding a strategy, Thought Leadership Leverage can help!


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Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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