The Pre-Startup Checklist That Can Help You Avoid Business Failure

Read the Full Article Here: Forbes – The Pre-Startup Checklist That Can Help You Avoid Business Failure

Excerpt:

Peter Winick, Founder and CEO of Thought Leadership Leverage, emphasizes today’s role of thought leadership as branding 2.0, “It is critical for an entrepreneur to establish and communicate personal expertise before attempting to establish and market a new business. Your ideas are no less brilliant than those of larger, more entrenched competitors, and thought leadership disseminated via the Internet is the great equalizer.” Winick has found that experts are most effective when they are both prolific and consistent in their production of material that shows their value. “Also,” continues Winick, “Try to make your blogs, videos and other communications as timeless as possible. Always ask yourself whether your current communications will be just as relevant six or twelve months from now, because once you put something out there, it will continue selling your brand for a long time.”