by peterwinick on May 4, 2011
I’m often confused when talking to authors and thought leaders when I ask them to tell me how their work impacts the lives and businesses of their clients. Many times they’ll immediately dive into a thorough explanation of models, processes and the latest iteration of the work they do. Other times I’ll get an update [...]
by peterwinick on March 23, 2011
I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”. Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys. If [...]
by peterwinick on March 21, 2011
It’s difficult being a thought leader. It requires a lot of hard work and focus and creating content that has the potential to change peoples lives, enable organizations to operate more effectively or introduce a new way of thinking. Especially when you as the author or thought leader know (from experience, intuition, etc.) that it [...]
by peterwinick on January 27, 2011
I loved the movie Field of Dreams, it was well written and told an inspiring story. But let’s face facts, it was a movie in the classic Hollywood style. It was designed to make you feel good and deliver a message that “if you build it they will come” that tugged at your heart strings. [...]
by peterwinick on January 13, 2011
As an author or a thought leader there are many ways that you can and should offer your content to clients. Assessment tools, training, consulting, speaking, products, e-learning programs, coaching the list is almost endless. The tough part is being able to convert your content into the right modality at the right price point for [...]
by peterwinick on December 14, 2010
When speaking with authors and thought leaders I typically ask them to tell me about their work. More often than not the answers I get are fairly complex and somewhat confusing. I’ll probe a bit and try to get them to clarify and be specific and for many this is a challenge. The reasons for [...]
by peterwinick on November 15, 2010
In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with. While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar. Their areas of focus and [...]
by peterwinick on October 15, 2010
Last week I had the pleasure of seeing Jim Collins speak at Radio City Music Hall at the World Business Forum one of the many points that he brought up was that we are now operating in a period of great uncertainty and that uncertainty is now the rule, not the exception. While I don’t [...]
by peterwinick on August 15, 2010
Dgupta5150, Deepak Gupta LinkedIn, Marketing by Deepak Gupta, Tips by Deepak Gupta, Deepak Gupta social media, Deepak Gupta marketing via Enlightening Chat with Peter Winick. Enlightening Chat with Peter Winick Peter Winick and Richard Branson Today, I have the pleasure of connecting with Peter Winick, Founder and CEO at Winick Enterprises, Inc – Thought Leadership [...]
by peterwinick on August 6, 2010
It seems like many of the thought leaders and authors I speak with are pulled in a million directions and have made a millimeter of progress in each. There’s also a group of them that have made a mile of progress in just a few. I’ve spent some time thinking about the differences in these [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
